Retail, Direct-to-Consumer
The same prices, stock and service
in every channel a retailer sells through
Retailers and consumer brands sell through stores, their own websites and apps, marketplaces and social channels, and customers expect the same prices, stock and service in each of them. InterCloud connects commerce, inventory, finance and content so that the business operates on one set of data.
Challenges
Challenges in Retail
Omnichannel consistency
Products, prices, promotions and stock must agree across stores, website, app and marketplaces. Customers notice a discrepancy before the business does, and confidence in the brand declines with each one.
Inventory across stores and warehouses
Stock in stores, distribution centers and in transit must be visible in one place in order to fulfill online orders from the nearest location, avoid stock-outs and keep working capital under control.
Peak seasons and campaigns
Mid-year and year-end sales, festival campaigns and flash promotions concentrate a large share of annual traffic into a few days. Websites and integrations must perform reliably on those days.
Customer data and loyalty
Loyalty programs, personalization and marketing depend on customer data that must be collected and used in accordance with data-protection law such as the PDPA, with consent records and clearly stated purposes.
How We Help
Consistent Products, Prices and Stock Across Stores and Online
Enterprise platform
GlowScale
See stock across stores and warehouses and set promotions and prices in one place. GlowScale covers merchandise and inventory management, purchasing and supplier management, promotions and pricing, multi-entity finance with e-invoicing, and HR for a large, shift-based workforce.
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Digital experience
Orbio
Manage the catalog, content, campaigns and promotions once and publish them to web, app and marketplace channels in multiple languages. Orbio runs the e-commerce and brand websites behind them.
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Monitoring
SnowTrack
Identify a slow checkout before customers abandon their carts. SnowTrack monitors storefronts, checkout and payment flows, POS and marketplace integrations, with dashboards for campaign days.
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PDPA consent & privacy
TrustFlow
Know which shoppers and members agreed to marketing before a campaign goes out. TrustFlow records PDPA consent from the website, the membership programme and chat channels in one place, and an opt-out made once reaches every connected system.
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AI
InterCloud AI
Shoppers get answers to product, order and delivery questions on your website, and your teams see insights on demand, assortment and promotion performance by channel and location.
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Our Approach
Commerce and Operations on One Set of Data
The storefront and the back office share one catalog, one price list and one view of stock. Orbio publishes to every channel, GlowScale manages the operations behind it, and orders flow back into inventory and finance without re-keying.
We design for the busiest day of the year. Storefronts and integrations are load-tested before each campaign and monitored by SnowTrack while the campaign runs, with alerts sent to your team and to ours.
Customer data is collected with consent and purpose records so that loyalty and personalization programs operate within data-protection law.
- One catalog, price list and stock position across all channels
- Orders from web, app and marketplaces recorded in inventory and finance
- Load testing and live monitoring for campaign peaks
- Consent and customer data handling aligned with data-protection law
Outcomes
Typical Outcomes
Retailers and consumer brands typically engage InterCloud to achieve the following outcomes.
- Consistent products, prices and stock across stores and online channels
- Online orders fulfilled from the most suitable location with accurate stock
- Storefronts and checkout that perform reliably on campaign days
- Promotions and pricing changed centrally and applied in every channel at once
- Finance consolidated across entities and channels with e-invoicing
- Customer questions answered by an AI assistant on your own website
FAQ
Frequently Asked Questions
Do you integrate with marketplaces and payment gateways?
Yes. Orbio and GlowScale expose open REST APIs, and we build connectors to the marketplaces, payment gateways, logistics providers and POS systems you use, so orders and payments are recorded in one system.
Can we keep our existing e-commerce platform and use GlowScale for the back office?
Yes. GlowScale integrates with existing storefronts for inventory, orders and finance. Many customers begin there and move the storefront to Orbio later, while others keep both.
Discuss your channels with our team
Describe your stores, channels and systems. Our team will explain how to operate them on one set of data.